2008 Rates - The American Journal for Nurse Practitioners
Agency Commission: 15%; Withdrawn on account payment not received within 30 days

EARNED RATES
Earned rates are based on advertising pages placed within a 12 month
(calendar) period. The number of pages determines the earned rate. Fractional pages are counted as a page toward the earned rate.

BLACK & WHITE RATES
xxxxxxxxxx1xxxxxxx6xxxxx12xxxx24xxxx36xxxx48xxxx72xxxx96xxx 120xxx144xxx192x
Full Pagexx$3,320xx3205xx3105xx2955xx2905xx2855xx2805xx2750xx2700xx2650xx2600

Fractional (1/4, 1/3, 1/2)
xxxxxxxxx$1,700xx 1650xx1600xx1550xx1500xx 1450xx 1400xx1350xx1300x 1250x 1200

***space closing 1st of month preceding issue date***
***ROB materials due at publisher by 15th of month preceiding issue date***

COLOR RATES
In addition to earned black & white rates:
Standard SWOP $725
Matched Color $825
Matched Metallic $875
3-4 Color $1,625
5 Color (non-metallic) $1,775

BLEED
No extra charge

SPECIAL POSITIONS
Cover 2 – Earned Rate + 35% + color charge
Cover 3 – Earned Rate + color charge - no premium
Cover 4 – Earned Rate + 50% + color charge
Table of Contents or Masthead – Earned Rate + 10% + color charge

CLASSIFIED ADVERTISING
Available, please see rates below.

 
CLASSIFIED RATES
NON-Commissionable
$200 per column inch/8 lines per inch - 1 inch minimum

1” $200.00
1 1/2” $250
2” $275
2 1/2” $350
3” $375
4” $475
5” $575
6” $675
7” $775
8” $875

1 Column Width 2 3/16”
2 Column Width 4 1/2”
3 Column Width 7”

Additional Color Charge
2 Color $300
Matched Color $350
4 Color $700
Metallic $200 extra

Staff

Editorial Co-Directors
Charlene M. Hanson
EdD, RN,CS, FNP, FAAN

Donna R. Hodnicki
PhD, APRN,BC, FNP, FAAN

Executive Editor
Dory Greene

Policy Editor
Eileen T. O’Grady,
PhD, RN, NP

Art Directors
Karen Spencer
Victoria Baum

Advertising Sales
Julie Kirschner-Borsky
Dorothy Howard

Editorial Assistants
Dawn Citron
Annette Elkins

Publisher
Louise K. Young

CEO
George R. Young

Columnists
Susan Kellogg-Spadt,
MSN, CNP, PhD


Donna Nativio,
PhD, PNP, FAAN


Nancy Rudner Lugo,
DrPH, NP

INSERT RATES
000000 1Xxxx xx6X xx12X xx24X xx36X x 48Xxx72X xx96Xx 120X 144X x 192X
2 Page $6,400xx 6200x 6000x 5800x 5600x 5400x 5300x 5200x 5000x 4800x 4700
4 Page $11,700 11300 11100 10750x 10400x 10100x 9800x 9500x 9200x 8700 x 8250
6 Page $16,450 15750 15450 14950 14450 14150 13850 13650 13350 13000x 12700
8 Page $21,650 20850 20350 19850 19350 18850 18350 17750 17300 16850 16250

***insert quantity 55,000 per issue***
***inserts due at printer by 25th of month preceding issue date***

MECHANICAL REPRODUCTION REQUIREMENTS
Journal Trim Size: 7 7/8” x 10 1/2” Keep all live matter 1/4” from trim
Full Page Bleed: 8 3/8” x 11 1/8”
Paper: Inside Stock – 60# RRD Coated Gloss Grade #5 Text
Cover – 100# RRD Coated Gloss Grade #3 Text
Binding: Perfect Bind
Half-Tone Screen Requirements: 4-Color process; 133-line screen

REPRODUCTION REQUIREMENTS

Disk preferred

No live matter is to be within 1/4” of the trim edges of the page
dimensions unless it is acceptable to bleed that matter.
Color proofs or progressives are required with 4-Color ads.
Offset film, Dot Structure, Reverse, Density of Tone, Materials order of
preference, Proofing, Printing, Color rotation: NA

Disk submission:

QuarkXpress preferred. Acceptable programs: Illustrator, Photoshop,
Freehand, Pagemaker, Indesign.
Acceptable media: Zip, CD, 1 GB Jaz
Please include original document with disk.
Use Type 1 fonts only. No True Type fonts.
Include fonts embedded in graphic files.
EPS or TIFF files only: update all imported graphics within final document.
Do not send postscript files. Do not save EPS files with JPEG encoding.
Set color as CMYK only. Convert all RGB, Indexed and Lab into CMYK.
Convert Pantone colors into CMYK unless printing a spot Pantone color.
Convert all color EPS and TIFF files to CMYK before placing in final document.
Proofs: provide a color proof at 100%. Document will be output at 100% unless otherwise specified. Digital color proofs acceptable as color guide. If no color proof is provided, an additional charge will apply.
Proofs run from submitted disk assures all necessary and current files.

DISPOSITION OF AD MATERIALS
All film/disk destroyed after one year

SEND ALL AD FILM MATERIALS
The American Journal for Nurse Practitioners
Attn: George Young
109 South Main Street, Suite 16, Cranbury, NJ 08512

FREQUENCY
10 issues – January, February, March, April, May, June, July/August, September, October, November/December

CLOSINGS and MAILING DATES

Advertising Space: First of month preceding issue
July/August – June 1
November/December – October 1
ROB Film/Disk: Due by 15th of month preceding issue date*
Inserts: Due at printer by 20th of month preceding issue date*
Mailing Dates: First full week of issue month

*consult Publisher for extension dates


NP Communications, LLC 109 South Main Street Cranbury New Jersey 08512 (609) 371-5085

© Copyright 2005. NP Communications, LLC. All rights reserved.